Package Description
Job title: Brand, Content and Design Lead
Responsible to: Head of Media and Public Affairs
Starting salary: £52,344
Working Hours: 35 hours per week
Contract details: Permanent, full time. Monday to Friday. Hybrid working, some mandatory office days required.
London Councils operates in a hybrid working environment as an agile employer, working across its Strategic Directorates.
If you have any queries or would like to informally discuss the role, please contact Gemma Kappala-Ramsamy, Head of Media and Public Affairs, at gemma.kappala-ramsamy@londoncouncils.gov.uk
- Application deadline: 11:59pm on Wednesday 9 September 2026
- Interviews: Anticipated to take place Wednesday 23 September 2026
Job Introduction
Shape the voice and visual identity of London local government
London Councils is the collective of London's 32 boroughs and the City of London Corporation. We work on behalf of London local government to make London a fairer, more sustainable and more prosperous city.
We're looking for an outstanding Brand, Content and Design Lead to become the guardian of our brand and lead the development of compelling, high-quality content that conveys the vital role of London local government in the lives of citizens.
This is an exciting opportunity for a creative and strategic communications professional who combines excellent design judgement with strong editorial skills and a passion for innovation. You'll oversee our visual identity, tone of voice and content standards, ensuring everything we produce is engaging, accessible and impactful.
You'll also play a key role in helping London Councils embrace new digital approaches, including the effective use of emerging AI tools to improve how we communicate with boroughs, partners, stakeholders and Londoners.
Role Responsibility
As Brand, Content and Design Lead, you will act as London Councils' brand guardian, ensuring consistency and quality across all communications channels and products.
Working with the rest of the Communications and Public Affairs team and across the organisation, you will commission and produce a wide range of content, from video and graphics to publications, digital campaigns and social media assets. You will provide expert advice on brand, messaging and presentation, helping colleagues communicate complex policy and programme work in engaging, persuasive and accessible ways.
You will manage relationships with designers, videographers, agencies and other suppliers, ensuring projects are delivered on time, on budget and to a high standard.
The role also has an important strategic dimension. You'll contribute to the delivery of our communications strategy, evaluate the effectiveness of our content, and help colleagues explore new approaches to content creation, audience engagement and AI-enabled communications.
- Lead and champion London Councils' brand, visual identity and tone of voice.
- Commission and produce engaging content across a range of formats, including video, graphics, publications, marketing materials, social media content and digital communications.
- Oversee the development of compelling narratives that support London Councils' objectives and priorities.
- Maintain high standards of quality, accessibility and consistency across all visual and written communications.
- Manage external suppliers and creative agencies, including commissioning, procurement and project delivery.
- Monitor and evaluate the performance of communications products and use insights to improve future activity.
- Work collaboratively with colleagues across London Councils and hosted programmes to develop innovative communications approaches.
- Support the adoption of new digital and AI tools to improve content production, effectiveness and organisational capability.
- Ensure all communications activity complies with relevant legal, regulatory and organisational requirements.
Read about the job activities in more detail in the Job Description and Person Specification document attached below.
The Ideal Candidate
We're looking for somebody who combines creativity with strong organisational and project management skills.
You will bring:
- Experience of leading or managing brand and content activity within an organisation.
- Strong knowledge of editorial and content production processes, including commissioning, briefing, procurement and supplier management.
- Experience of producing or overseeing content across multiple formats, including digital, print, video and visual design.
- Excellent written communication, editing and proofreading skills.
- Strong visual judgement and an excellent eye for detail.
- Experience using design tools such as Adobe Creative Suite and Canva.
- Experience of working effectively with external suppliers and contractors.
- A collaborative approach and a commitment to continuous improvement.
Read about the job activities in more detail in the Job Description and Person Specification document attached below.
About the Company
London Councils is the collective of London local government, the 32 boroughs and the City of London Corporation. They come together through London Councils to work in collaboration to deliver their shared ambitions for London and Londoners.
Through lobbying, collaboration and partnership, we ensure the voice of the London boroughs are united, and heard at a local, regional and national level.
We also run a number of services on behalf of the boroughs including the Freedom Pass, Taxicard and Health Emergency Badge (HEB) and London Lorry Control Scheme (LLCS).
Read more about London Councils - London Councils
Our Recruitment Approach
The application process involves answering a small number of application questions aligned to the essential criteria for the role. All applications will be processed using a blind sifting method. This means that personal identifying details will be removed to ensure fair and unbiased shortlisting of applications.
The panel sees only the anonymised generated CV that Tribepad builds from the Education and Employment History sections of the application form.
Uploading a personal CV is optional and only helps auto-populate these sections - it does not replace completing them.
Please ensure these sections are fully completed. If they’re left blank, key information won’t appear in the anonymised pack and fair review becomes harder.
Your full details and original CV are not shared with the panel until after the shortlist is agreed and you are invited to interview.
We are committed to equal opportunities and encourage applications from all backgrounds. Reasonable adjustments will be made to support candidates during the recruitment process.
